You should be able to get SEVERAL meaningful marketing touches with assets from this episode kit. Look for suggestions and tips on how to use and maximize each section.
Click ⬆️ to listen to the final audio; this is NOT a link to the episode on a podcast directory
If you have a website page sharing your podcast, copy/paste this link ⬇️ to add this episode
Copy/paste: <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/27871725/height/90/theme/custom/thumbnail/yes/direction/backward/render-playlist/no/custom-color/000000/" height="90" width="100%" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe>
General notes about the episode; most information is listed on directories (Apple, Spotify, etc.)
💡 Use show notes to describe key points in social posts, in emails, and anywhere you promote
<aside> ✂️ Episode Title: Unleashing the Power of Data with ****Mike Zuidema
Episode Description: Mike Zuidema is a Biostatistics graduate with a background in research, the medical industry, and pharmaceuticals. In his role at Peterman Brothers, Mike has been instrumental in setting up the data infrastructure and streamlining access to information and he joins Chad Peterman to share how data-driven decision-making is crucial for business success. Chad and Mike discuss the challenges of accessing and interpreting data within the home services industry, as well as the importance of having a centralized source of truth. They also highlight the transformative power of data in pricing and understanding key metrics. Tune in to this episode to gain insights on leveraging data to generate revenue and save costs.
Additional Resources Chad on LinkedIn Connect with Mike on LinkedIn Peterman Brothers Website More on PeopleForward Network Follow PeopleForward Network on LinkedIn
**Key Takeaways:
-** When thinking through a data lens, you can generate revenue through valuable insights and save money through automation.
-Data analytics can provide a source of truth, eliminating confusion and ensuring consistent reporting across departments.
-Data is vital for running a successful business, as it provides an objective perspective and eliminates guesswork.
Things to listen for: 3:51 Improved reporting eliminates reliance on the black box.
8:25 Learning business and launching inventory system.
14:05 Leadership Academy challenges comfort zones and builds better people.
17:03 Interesting thoughts on exercise and leadership qualities.
19:38 Trust is essential for success and growth.
26:14 Key metrics important for driving business growth. (7 words)
</aside>
📖 Include the episode transcript on your podcast web page (if applicable) to add great SEO
💡 Use the transcript to easily create a blog post
CSTG_Transcript_Mike Zuidema.docx