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8_8_CSTG_Camp_Logan_Bergevin.mp3

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Show Notes

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<aside> ✂️ Episode Title: Optimizing Paid Search for the Home Services Industry with Logan Bergevin

Episode Description:

Megan Bedford interviews Logan Bergevin, the Director of Search at Camp Digital, about paid search and targeting audiences in the home services industry.

Discover the importance of showing up on the search engine results page (SERP) and get tips for optimizing pay-per-click campaigns.

Logan discusses the use of LSAs (Local Services Ads) and PerformanceMAX campaigns for broader audience targeting. He also discusses future trends in digital marketing and the importance of building trust and awareness for local businesses.

Additional Resources: Chad on LinkedIn Connect with Logan Bergevin on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Connect with Megan Bedford Connect with Katie Donovan Learn More About CAMP Digital

Connect with our Sponsor, GoodLeap More on PeopleForward Network Follow PeopleForward Network on LinkedIn ****

Things to listen for:

• Showing up on the search engine results page (SERP) is crucial for home service businesses.
• Optimizing pay-per-click campaigns involves understanding the customer journey and focusing on high-intent, low-funnel keywords.
• LSAs and PerformanceMAX campaigns offer opportunities for broader audience targeting.
• Offline conversion integration provides insights into the full marketing funnel and helps measure campaign effectiveness.
• Key performance indicators (KPIs) to track in search marketing include cost per conversion and click-through rates.
• Future trends in digital marketing include personalized and longer-tail search queries, as well as building trust and awareness for local businesses. </aside>

Transcript

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88-episode-megan-bedford-logan-bergevin.txt