You should be able to get SEVERAL meaningful marketing touches with assets from this episode kit. Look for suggestions and tips on how to use and maximize each section.

Listen / Download Audio File

Click ⬆️ to listen to the final audio; this is NOT a link to the episode on a podcast directory

8_20_CSTG_Tommy_Mello.mp3

Embed Code

If you have a website page sharing your podcast, copy/paste this link ⬇️to add this episode

Copy/paste: <iframe title="Embed Player" src="https://play.libsyn.com/embed/episode/id/32549232/height/192/theme/modern/size/large/thumbnail/yes/custom-color/fafafa/time-start/00:00:00/playlist-height/200/direction/backward/download/yes/font-color/0e3357" height="192" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="true" mozallowfullscreen="true" oallowfullscreen="true" msallowfullscreen="true" style="border: none;"></iframe>

Show Notes

General notes about the episode; most information is listed on directories (Apple, Spotify, etc.)

💡 Use show notes to describe key points in social posts, in emails, and anywhere you promote

<aside> ✂️ **Episode Title: CSTG 180: From Call Center to Culture: Key Strategies for Home Service Success with Tommy Mello

Episode Description:**

In this episode, Chad Peterman interviews Tommy Mello, about his experiences in the home service industry.

Together they discuss topics such as call center efficiency, capacity planning, affiliate marketing, and building a strong company culture.

Tommy emphasizes the importance of providing excellent customer service and fighting for every lead. Learn how your call center isn’t just a call center but a marketing tool.

They also discuss the process of expanding into new markets and the challenges and strategies involved. Get insight into the current economic climate and the potential impact of interest rates on businesses.

Additional Resources Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website More on PeopleForward Network Follow PeopleForward Network on LinkedIn

Key Takeaways:

• The call center is the root of most problems with companies, and it is crucial to have the right demeanor, attitude, and empathy when interacting with customers.
• Capacity planning is challenging but essential for ensuring that technicians arrive on time for their first job.
• Affiliate marketing can be a valuable strategy for generating leads, and it involves working with individuals and companies that have the ability to generate high volumes of leads.
• Automating processes and using technology can improve efficiency and reduce the burden on technicians.
• Building a strong company culture requires consistent communication and recognition of employees' achievements.
• Lessening dependency on Google for lead generation is a priority for many businesses in the home service industry.
• Providing excellent customer service and fighting for every lead are key factors in business success.
• Creating a positive company culture and recognizing and appreciating employees is crucial for employee engagement and motivation.
• Expanding into new markets requires a strategic approach, including building relationships, blitzing marketing efforts, and hiring top talent.
• Integration and consistency across all locations are essential for maximizing economies of scale and ensuring success.
• The current economic climate and interest rates can impact businesses.

</aside>

Transcript

📖 Include the episode transcript on your podcast web page (if applicable) to add great SEO

💡 Use the transcript to easily create a blog post 🚨 Transcripts are AI generated - please edit for grammar and context

tommy-chad.txt