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Table of Contents
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<aside> ✂️ Episode Title: The Future of Home Service Marketing with Jason Price | My Plumber PLUS
Want more leads and loyalty without wasting ad dollars? Start here.
In this episode of Around the Campfire, Katie Donovan sits down with Jason Price, Director of Marketing at My Plumber Plus, to explore how AI and community-driven marketing are transforming growth for home service businesses.
Jason breaks down how to think differently about brand, where AI fits in (and where it doesn’t), and why building a community outside the job creates loyalty that marketing dollars can’t buy.
If you’re in HVAC, plumbing, or electrical and looking for fresh strategies that actually drive growth, this one’s packed with takeaways you can act on right now.
Additional Resources:
Connect with Jason Price on LinkedIn
Learn more about My Plumber PLUS
Connect with Katie Donovan on LinkedIn
Follow Camp Digital on LinkedIn
Learn more about Camp Digital
Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network)
Follow PeopleForward Network on LinkedIn
Learn more about PeopleForward Network
0:00 – Intro: Why Marketing in the Trades Is Changing
1:38 – Meet Jason Price from My Plumber Plus
4:12 – What Most Home Service Companies Get Wrong About Marketing
6:45 – Where AI Fits (and Where It Doesn’t)
9:30 – Personalization at Scale: Blending Tech with Trust
11:55 – Turning Customers into Community Members
15:18 – Marketing That Reflects the Real Customer Experience
18:05 – Why Culture and Brand Are Inseparable
21:20 – Building Loyalty Beyond the Transaction
24:00 – Jason’s Advice for Leaders Who Want to Grow Smarter
27:45 – How My Plumber Plus Keeps Innovating
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