You should be able to get SEVERAL meaningful marketing touches with assets from this episode kit. Look for suggestions and tips on how to use and maximize each section.

About This Enablement Kit

There is no one who can position you better than YOU or your direct team. We know that your marketing assets supporting your podcast will illicit much higher engagement when it sounds truly on brand. We want you to ENGAGE your audience to drive new business outcomes. Please utilize these assets to help you easily create marketing materials that drive stronger engagement. We promise you will see a difference in your marketing engagement. Please note: Video is a powerful and effective tool. We are very excited to see you leverage Magic Clips. We added this new marketing option to your kit based on podcast research and data.

Table of Contents

Listen/Download Produced File

Click ⬆️ to listen to the final audio; this is NOT a link to the episode on a podcast directory

7_29_CSTG_Jesse Rack.mp3

You can view your video files HERE.

Show Notes

General notes about the episode are listed on directories (Apple, Spotify, etc.)

💡 Use show notes to describe key points in social posts, in emails, and anywhere you promote

<aside> ✂️ Episode Title: CSTG 223: Gridiron to Generators: Building a Powerhouse with Jesse Rack

Episode Description:

What happens when a former college football player brings locker room leadership to the trades? You get a family business turned industry powerhouse, and one heck of a growth story. 🚀

Chad chats with Jesse Rack, CEO of Rack Electric and the driving force behind one of the Southeast’s fastest-scaling service businesses. From one truck to 110+ on the road, Jesse breaks down how he transformed a small electrical company into a multi-division operation spanning generators, HVAC, propane, and more.

Tune in for stories about branding that sticks, culture that wins, and what it really takes to lead a team through growth, adversity, and everything in between.

If you’re in the trades—or leading anything people-first—this is your playbook 📈

Additional Resources:

Connect with Jesse on LinkedIn

Learn more about Rack Electric

Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Chad on LinkedIn

Chad Peterman | CEO | Author

Peterman Brothers Website

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:

📹Video Shorts Library


Magic Clips

Magic clips are short, shareable snippets of video for use on social media. Edit and/or download Magic Clips from your Riverside login.

How to generate Magic Clips