You should be able to get SEVERAL meaningful marketing touches with assets from this episode kit. Look for suggestions and tips on how to use and maximize each section.
There is no one that can position you better than YOU or your direct team. We know that your marketing assets supporting your podcast will illicit much higher engagement when it sounds truly on brand. We want you to ENGAGE your audience to drive new business outcomes. Please leverage these assets to help you easily create marketing that drives stronger engagement. We promise you will see a difference in your marketing engagement. Please note: Video is powerful and effective. We are very excited to see you leverage Magic Clips. We added this new marketing option to your kit based on podcast research and data.
Table of Contents
Click ⬆️ to listen to the final audio; this is NOT a link to the episode on a podcast directory
7_16_CSTG_TTP_FromWagonWheelsto20MTheIncredibleStoryofFFHitchcock.mp3
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<aside> ✂️ Episode Title: To the Point: From Wagon Wheels to $20M+ – The Incredible Story of F.F. Hitchcock
What happens when a 150-year-old business decides to reinvent itself—and ends up hitting $20 million in revenue?
Hosts Chris Yano and Chad Peterman sit down with John Bowman of F.F. Hitchcock to unpack how a legacy company founded in 1870 transformed into a $20M service powerhouse. John gets real about navigating change, surviving the 2008 downturn, and discovering that growth often starts with admitting what you don’t know.
From Rhino X revelations to building upside-down trade show booths, John shares how creativity, team culture, and a willingness to listen have redefined what's possible in the trades.
If you’re into legacy, leadership, and laughing at mullet-themed marketing ideas, this one’s for you 🎯🔥.
Additional Resources:
Listen to the original episode!
Learn more about To the Point
Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network)
Connect with Chris on LinkedIn
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Learn more about PeopleForward Network
Magic clips are short, shareable snippets of video for use on social media. Edit and/or download Magic Clips from your Riverside login.