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<aside> ✂️ **Episode Title: Leveraging Consumer Financing for HVAC Business Growth with Eric Howarth and Ken Goodrich
Episode Description:**
Chad Peterman is joined by industry veterans Eric Howarth, GoodLeap, and Ken Goodrich, Goettl, to discuss the transformative power of consumer financing in HVAC businesses. Eric and Ken delve into the effectiveness of consumer financing and how it can revolutionize sales growth, drawing examples from successful companies like Renewal by Anderson, Essler Group, and Moore Group.
The conversation covers a spectrum of financing strategies, including using fixed-rate long-term loans and no interest, no payment options to alleviate customers' "cash separation anxiety."
Additional Resources Chad on LinkedIn Chad Peterman | CEO | Author Eric Howarth on LinkedIn Ken Goodrich on LinkedIn Peterman Brothers Website Learn More About GoodLeap More on PeopleForward Network Follow PeopleForward Network on LinkedIn
Key Takeaways:
Things to listen for:
00:00 Started young, built, sold successful HVAC businesses.
06:00 Perspective on financing in business and success.
08:32 Contractors prejudge and misunderstand financing and consumers.
10:10 Contractors should manage financing options carefully.
15:49 Salespeople must provide low monthly payments upfront.
18:36 Recommend unit replacement for higher customer approval.
19:53 Inflation impacting FICO scores, especially under 700.
24:30 Sales process includes easy financing approval.
28:28 Websites with pre-approval links attract uncertain seekers.
30:10 Detailed insights on financing and sales performance.
32:24 Valuable insights on consumer financing for businesses.
</aside>
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