You should be able to get SEVERAL meaningful marketing touches with assets from this episode kit. Look for suggestions and tips on how to use and maximize each section.

About This Enablement Kit

There is no one that can position you better than YOU or your direct team. We know that your marketing assets supporting your podcast will illicit much higher engagement when it sounds truly on brand. We want you to ENGAGE your audience to drive new business outcomes. Please leverage these assets to help you easily create marketing that drives stronger engagement. We promise you will see a difference in your marketing engagement. Please note: Video is powerful and effective. We are very excited to see you leverage Magic Clips. We added this new marketing option to your kit based on podcast research and data.

Table of Contents for ____

🎧Listen/Download Produced File

Click ⬆️ to listen to the final audio; this is NOT a link to the episode on a podcast directory

6_19_CSTG_Zyratalk_Paul Maskill.mp3

You can find your video files HERE.

Show Notes

General notes about the episode are listed on directories (Apple, Spotify, etc.)

💡 Use show notes to describe key points in social posts, in emails, and anywhere you promote

<aside> ✂️ Episode Title: What Home Service PE Firms Want: A CFO’s Guide to Getting Top Dollar with Paul Maskill

Episode Description:

What’s it really take to run a profitable home service business? 💸

On this episode of AI Trade Talk, Brad sits down with Paul Maskill—fractional CFO and master of blue-collar biz strategy—to dig into the financial truths most owners miss.

From pricing mistakes and misunderstood metrics to the surge of PE acquisitions and the magic of recurring revenue, Paul shares clear, actionable advice that’ll have you rethinking how you run your business.

Whether you’re looking to grow or sell, this convo is packed with insight you don’t want to miss! 🚀

Additional Resources:

Connect with Paul on LinkedIn

Learn more about Blue Collar Business Advisors

Connect with Brad on LinkedIn

Ready to Chat Smarter? Grab Your Free ZyraTalk Demo!

Learn more about Zyratalk

Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network)

Chad on LinkedIn

Peterman Brothers Website

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:

Magic Clips

Magic clips are short, shareable snippets of video for use on social media. Edit and/or download Magic Clips from your Riverside login.

How to generate Magic Clips

How to add a logo to a Magic Clip