You should be able to get SEVERAL meaningful marketing touches with assets from this episode kit. Look for suggestions and tips on how to use and maximize each section.
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Table of Contents
Click ⬆️ to listen to the final audio; this is NOT a link to the episode on a podcast directory
6_12_CSTG_Camp_Laura_Koester.mp3
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<aside> ✂️ Episode Title: Why Fewer Leads Can Mean Bigger Wins: Smart Marketing in the Trades with Laura Koester
In this episode, Laura Koester, Head of Marketing at Champions Group, joins Katie to talk shop—and it’s anything but boring. 🎙️ From her start in telecom and veterinary marketing to leading strategy in the trades, Laura breaks down what it really takes to succeed in today’s home services landscape.
Fewer leads? No problem. It's all about base hits, big trust, and data that actually matters 📈.
If you're into real talk about scaling smart, empowering teams, and staying sane in shifting markets—this one's for you!
Additional Resources:
Connect with Laura on LinkedIn
Connect with Katie Donovan on LinkedIn
Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network)
Follow PeopleForward Network on LinkedIn
Learn more about PeopleForward Network
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