You should be able to get SEVERAL meaningful marketing touches with assets from this episode kit. Look for suggestions and tips on how to use and maximize each section.
Click ⬆️ to listen to the final audio; this is NOT a link to the episode on a podcast directory
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Copy/paste: <iframe title="Embed Player" src="https://play.libsyn.com/embed/episode/id/31549377/height/192/theme/modern/size/large/thumbnail/yes/custom-color/fafafa/time-start/00:00:00/playlist-height/200/direction/backward/download/yes/font-color/0e3357" height="192" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="true" mozallowfullscreen="true" oallowfullscreen="true" msallowfullscreen="true" style="border: none;"></iframe>
General notes about the episode; most information is listed on directories (Apple, Spotify, etc.)
💡 Use show notes to describe key points in social posts, in emails, and anywhere you promote
<aside> ✂️ Episode Title: CSTG 170: Optimizing Customer Experience with Paul Redman
Episode Description:
In this episode of Can't Stop the Growth, Chad Peterman is joined by Paul Redman, founder of Contractor Commerce, to discuss the revolutionizing impact of online sales and filter subscriptions in the HVAC and moving industries. Paul highlights a moving company's instant quote system and the shift in consumer behavior during major purchases. The conversation underscores the importance of speed in leading and providing a seamless online buying journey. Paul and Chad delve into the revenue potential and operational ease of filter subscriptions, sharing real-world examples and strategies for customer retention.
Additional Resources Chad on LinkedIn Peterman Brothers Website Paul on LinkedIn Contractor Commerce Website More on PeopleForward Network Follow PeopleForward Network on LinkedIn
Key Takeaways:
Things to listen for:
00:00 Company was founded on e-commerce idea.
05:14 Leverage brand, marketing for larger market reach.
09:05 Smartac offers scalable solutions for membership benefits.
13:12 Selling filters helps retain and acquire customers.
15:17 Impact of compounding 25% margin customer deposits.
19:47 Encourage customers to act, don't delay.
23:05 Customized system guides customers through moving quotes.
25:10 Reframing online car shopping versus online buying.
29:21 Customers prefer efficient, online buying experiences.
31:28 Sold 400 customers, annual revenue $34,000.
37:01 Contractor market segmentation from low to high.
</aside>
📖 Include the episode transcript on your podcast web page (if applicable) to add great SEO
💡 Use the transcript to easily create a blog post 🚨 Transcripts are AI generated - please edit for grammar and context