You should be able to get SEVERAL meaningful marketing touches with assets from this episode kit. Look for suggestions and tips on how to use and maximize each section.
Click ⬆️ to listen to the final audio; this is NOT a link to the episode on a podcast directory
If you have a website page sharing your podcast, copy/paste this link ⬇️ to add this episode
Copy/paste: <iframe title="Embed Player" src="https://play.libsyn.com/embed/episode/id/30748033/height/192/theme/modern/size/large/thumbnail/yes/custom-color/fafafa/time-start/00:00:00/playlist-height/200/direction/backward/download/yes/font-color/0e3357" height="192" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="true" mozallowfullscreen="true" oallowfullscreen="true" msallowfullscreen="true" style="border: none;"></iframe>
General notes about the episode; most information is listed on directories (Apple, Spotify, etc.)
💡 Use show notes to describe key points in social posts, in emails, and anywhere you promote
<aside> ✂️ Episode Title: CSTG 166: Managing Reviews: Grow Your Reputation with Mark Spencer
Episode Description:
Mark Spencer, a seasoned expert and the force behind Consumer Fusion, brings a wealth of knowledge on reputation management, particularly in the home services franchising and healthcare industries. In this episode, he and Chad Peterman delve deep into the nuances of managing online reputation and reviews in today's digitized world. Mark uncovers the three-pronged approach to reputation management integral to any modern business: generating reviews as an offensive strategy, removing negative feedback as a defensive tactic, and crafting precise review responses.
Additional Resources Chad on LinkedIn Peterman Brothers Website Mark on LinkedIn Consumer Fusion Website More on PeopleForward Network Follow PeopleForward Network on LinkedIn
Key Takeaways:
Things to listen for:
00:00 Stepdad's ex-employee sabotages business, impact on revenue.
04:41 Respond to all reviews, use keywords in responses.
09:15 Importance of professional help in disputing reviews.
10:04 Technician involvement and incentivizing for review generation.
13:43 Importance of engaging with Google Business reviews.
17:34 Specialized review management solution for home service brands.
20:16 Google requires video verifications for listing management.
22:51 Creating a compelling story for your business.
27:07 Monthly services impacted more by negative reviews.
30:59 Keyword-rich reviews on Google are crucial.
33:05 Effective communication, scoreboards, and crafting messages.
</aside>
📖 Include the episode transcript on your podcast web page (if applicable) to add great SEO
💡 Use the transcript to easily create a blog post 🚨 Transcripts are AI generated - please edit for grammar and context
4_16_CSTG_Mark_Spencer_mp3.txt