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Listen / Download Audio File

NEW_2_15_CSTG_CAMP_DIGITAL.mp3

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Show Notes

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<aside> ✂️ **Episode Title: Adapting to 2024: Navigating the Shifting Consumer Demands in Home Services with Heather Crane and Megan Bedford

Episode Description:**

Megan Bedford and Heather Crane bring a wealth of knowledge about the shifts in consumer behavior, changes in Google local service ads, and the impact on marketing strategies. This special episode kicks off an exclusive series of the Can't Stop the Growth podcast with Camp Digital to bring insights that will empower you to navigate the changing landscape of the home services industry in 2024. Megan and Heather discuss how businesses can combat challenges and adapt internally and externally to succeed in this evolving industry.

Additional Resources: Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Connect with Heather Crane Connect with Megan Bedford Learn More About CAMP Digital

Connect with our Sponsor, GoodLeap More on PeopleForward Network Follow PeopleForward Network on LinkedIn ****

Things to listen for:

• Changes in the home services industry due to COVID-19 and the looming threat of a recession
• Impact of Google local service ads and changes in cost per lead
• Projections for paid search cost per conversion in plumbing, HVAC, electrical, and garage door industries
• Internal and external strategies for business owners to combat industry changes
• Importance of increasing booking rate, reviews, and digital marketing spend while focusing on areas with increased consumer need

</aside>

Transcript

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Episode Link