WHAT IS A MARKETING ENABLEMENT KIT?

A marketing enablement kit is a turnkey bundle of ready-to-use assets and guidance that equips you, your team, and your guest to promote a podcast episode consistently across channels.

This marketing kit holds all types of possibilities… Use the transcript to spin up a blog, LinkedIn post, or newsletter. Pull ready-sized graphics for your site or socials. Every asset is downloadable so you can deploy what fits your plan.

No one can position you better than your team. Use these tools to engage your audience and drive pipeline.

Watch the quick walkthrough to see what’s included and how to put it to work.

How to Use the Martketing Enablement Kit.mp4

Happy creating!


Table of Contents


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Listen & Download Audio Assets

Click ⬇️ to listen to the final audio.

12_02_CSTG_AndrewTeamDysfunction.mp3

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Video Assets

You can find all of the assets for this episode, including the full video podcast and produced social clips in this Google Drive folder.

Feel free to download and post anything you want!

Google Drive Link

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Transcript

Use the episode transcript to create blog posts, email newsletters, LinkedIn articles/newsletters, and more, published on your site or elsewhere. Log in to your Riverside account to download the transcript, or grab the file included here. 👇

12_02_CSTG_AndrewTeamDysfunction_Transcript.txt

💡 Download these resources to make your transcript work harder.

Maximizing a Podcast Episode Transcript A Robust Guide (by PFN) (1).pdf

Robust Podcast Content Repurposing Ideas (by PFN) (1).pdf

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Show Notes:

These show notes will appear on all podcast and video platforms. Feel free to copy & paste these to describe key points in social posts, in emails, and anywhere you promote.


Episode Title: CSTG 241: Fixing Team Dysfunction With Vulnerability-Based Trust with Andrew Hasty

Episode Description:

Peterman Brothers’ Andrew Hasty breaks down why most home service teams do not fail for lack of talent or opportunity, but because of dysfunction. Drawing from Patrick Lencioni’s The Five Dysfunctions of a Team, Andrew focuses on the base of the pyramid, the absence of trust, and why it quietly kills performance in HVAC, plumbing, and electrical businesses.

Through stories from his own life and leadership journey, Andrew shows how perfectionism, fear of failure, and “old school toughness” create blame cultures, silos, and defensiveness on a team. He contrasts that with vulnerability-based trust, where leaders go first by admitting mistakes, asking for feedback, and letting others step into real responsibility.

Andrew also challenges every leader to identify one strength and one honest weakness that may be holding their company back from its next level of growth.

If you are leading techs, installers, or managers and you sense hidden tension, blame, or burnout on your team, this episode will help you build the kind of trust that makes growth inevitable.

Take these conversations further inside The Arena, the free CSTG community for HVAC, plumbing, and electrical leaders who want to grow faster together: https://cantstopthegrowth.com/

Additional Resources:

Connect with Chad on LinkedIn

Chad Peterman | CEO | Author

Learn more about the Peterman Brothers

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:

00:00 Why talent isn’t your problem

02:30 The real meaning of trust

05:15 Vulnerability over perfection

09:00 Accepting coaching without defensiveness

12:30 Trust falls in real leadership

15:00 Toughness vs true connection

18:00 How blame cultures form

21:30 Spotting defensiveness in meetings

24:00 Andrew’s biggest leadership weakness

26:30 Daily reflection for better teams

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