A marketing enablement kit is a turnkey bundle of ready-to-use assets and guidance that equips you, your team, and your guest to promote a podcast episode consistently across channels.
This marketing kit holds all types of possibilities… Use the transcript to spin up a blog, LinkedIn post, or newsletter. Pull ready-sized graphics for your site or socials. Every asset is downloadable so you can deploy what fits your plan.
No one can position you better than your team. Use these tools to engage your audience and drive pipeline.
Watch the quick walkthrough to see what’s included and how to put it to work.
How to Use the Martketing Enablement Kit.mp4
Happy creating!
Table of Contents
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Click ⬇️ to listen to the final audio.
12_11_CSTG_Camp_Matt_Murray.mp3
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You can find all of the assets for this episode, including the full video podcast and produced social clips in this Google Drive folder.
Feel free to download and post anything you want!
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Use the episode transcript to create blog posts, email newsletters, LinkedIn articles/newsletters, and more, published on your site or elsewhere. Log in to your Riverside account to download the transcript, or grab the file included here. 👇
12_11_CSTG_Camp_Matt_Murray.txt
💡 Download these resources to make your transcript work harder.
Maximizing a Podcast Episode Transcript A Robust Guide (by PFN) (1).pdf
Robust Podcast Content Repurposing Ideas (by PFN) (1).pdf
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These show notes will appear on all podcast and video platforms. Feel free to copy & paste these to describe key points in social posts, in emails, and anywhere you promote.
**Episode Title: Inside Peterman’s Growth Engine with Matt Murray
YouTube A/B Testing:**
Stop Wasting Ads: Use This Call Board Secret Instead From Scrappy To Pro: Systems That Scale HVAC & Plumbing Want To Scale Like Peterman Brothers? Start With Your Call Board
Episode Description:
Home service owners are pouring money into marketing and still watching the call board swing from “overbooked” to “crickets.” In this special Around the CAMPfire takeover on Can’t Stop the Growth, CAMP Digital founder Katie Donovan sits down with Matt Murray, CMO and Head of Innovation at Peterman Brothers, to unpack how Peterman built a growth engine that actually matches demand to capacity.
Matt shares how Peterman uses real-time data, capacity-aligned marketing, and tight alignment between operations and marketing to keep techs busy, CSRs confident, and ad spend pointed at the right services in the right markets. The conversation digs into brand, trust, community presence, and what it really looks like to scale from “just keep the board full” to a disciplined, repeatable growth system.
For HVAC, plumbing, and trade leaders, this is a playbook for turning chaos into control: how to use capacity dashboards, speed-to-lead, and transparent scoreboards so the entire team knows the score and how to win. Matt also talks about shop tours, learning from other contractors, and why calm, clear leadership matters more as the business grows.
Additional Resources:
Connect with Matt Murray on LinkedIn Learn more about the Peterman Brothers
Connect with Katie Donovan on LinkedIn
Follow Camp Digital on LinkedIn
Learn more about Camp Digital
Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network)
Follow PeopleForward Network on LinkedIn
Learn more about PeopleForward Network
Key Takeaways:
Video Chapter:
03:45 How the call board became the marketing north star
06:20 Aligning ad spend with HVAC and plumbing capacity
09:30 Turning dashboards into daily CSR decisions
13:10 Speed to lead and speed to schedule
17:05 Shop tours, idea swapping, and learning from other contractors
20:40 Brand, trust, and showing up in the community
24:15 Leadership lessons from scaling Peterman’s growth engine
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