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Listen / Download Audio File

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11_14_CSTG_CampDigital_Jeff Wright + Margot Shaffer.mp3

Embed Code

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<iframe title="Embed Player" src="https://play.libsyn.com/embed/episode/id/33708447/height/192/theme/modern/size/large/thumbnail/yes/custom-color/fafafa/time-start/00:00:00/playlist-height/200/direction/backward/download/yes/font-color/0e3357" height="192" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="true" mozallowfullscreen="true" oallowfullscreen="true" msallowfullscreen="true" style="border: none;"></iframe>

Show Notes

General notes about the episode are listed on directories (Apple, Spotify, etc.)

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<aside> ✂️ **Episode Title: Creating a Winning Plan: Budgeting, Branding, and Retention Strategies with Margot Shaffer & Jeff Wright

Episode Description:**

In this episode of Around the Campfire, Megan sits down with Jeff Wright and Margot Schaffer from Nexstar to talk smart budgeting and brand strategy for home service businesses heading into 2025. They share why a budget should be more than numbers—it should tell your company’s story. Discover practical tips for maximizing customer retention, aligning marketing and operations, and leveraging existing customers to grow without overspending.

Planning your 2025 budget? Don’t miss this insightful conversation!

Additional Resources:

Discover Nexstar Network ****Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Connect with Megan Bedford Connect with Katie Donovan Learn More About CAMP Digital

Connect with our Sponsor, GoodLeap More on PeopleForward Network Follow PeopleForward Network on LinkedIn ****

Things to listen for:

• The Power of Brand Awareness – Discover why brand recognition is crucial for customer retention and how it can guide your marketing spend.
• Customer Retention Tactics – Get insights on retention strategies that reduce acquisition costs and drive profitability.
• Aligning Marketing and Operations – Find out how breaking down silos between departments ensures a seamless customer experience.
• Multi-Trade and Cross-Selling Opportunities – Hear tips on leveraging multi-trade services to maximize revenue from existing customers. </aside>

Transcript

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💡 Use the transcript to easily create a blog post

11_14_CSTG_CampDigital_Jeff Wright + Margot Shaffer.docx