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Table of Contents
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<aside> ✂️ Episode Title: CSTG 238: Lead Like a SEAL | Lessons in Grit and Growth with Dan Newell
Every trades leader faces moments that test their grit.
In this episode, former Navy SEAL turned business owner Dan Newell joins Chad Peterman to share how the lessons forged in SEAL training resilience, service, and accountability apply directly to leadership in HVAC, plumbing, and home service businesses.
Dan’s journey from ringing the bell in SEAL training to coming back, graduating #1 in his class, and later running his family’s custom cabinet shop is packed with wisdom for leaders building strong teams. He opens up about what it means to lead from the bottom up, how to “get your mind right” when challenges hit, and why the best leaders focus on serving their people first.
If you’re leading techs, installers, or managers—and you’re working to grow both people and profit this episode will challenge you to build a culture that wins every day.
Additional Resources:
Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network
00:00 – Intro: The Best Advice Dan Ever Got
01:30 – From Small-Town Indiana to the SEAL Teams
04:00 – Failure, Redemption, and the Power of a Second Chance
07:00 – How Focusing on Others Builds Mental Strength
09:30 – Team, Teammate, Self: The SEAL Hierarchy of Leadership
11:30 – Accountability That Raises the Standard
13:30 – Coaching and the Power of Mindset in Business
16:30 – “Find Your Trident” — Defining Personal Purpose
20:00 – Transitioning from SEAL to Small Business Owner
25:00 – Risk, Automation, and Adapting for Growth
28:30 – Raising the Next Generation of Leaders
33:00 – Bottom-Up Leadership for Trades Teams
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