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Table of Contents
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<aside> ✂️ Episode Title: CSTG 233: Simplifying Tech for Trades with James Hatfield
Technology can either slow you down or unlock massive growth in your business. Too often, software in the trades is built by engineers who’ve never worked in the field—leaving owners frustrated and teams overwhelmed.
In this episode of Can’t Stop the Growth, Chad Peterman sits down with James Hatfield, CRO of LiveSwitch and former home services entrepreneur, to discuss how technology should actually work for HVAC, plumbing, and trades leaders. James shares hard-earned lessons from running his own business, the pitfalls of over-engineered software, and how LiveSwitch is revolutionizing the industry with practical video tools that enhance efficiency, speed, and customer satisfaction.
If you’ve ever been burned by clunky tech or struggled to get your team on the same page, this conversation will help you rethink how technology integrates into your operations.
Don’t forget to use code GROWTH10 when booking a call with James.
Additional Resources:
Learn more about LiveSwitch LiveSwitch Pricing
Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network)
Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network
Video Chapters
01:30 – Meet James Hatfield: From painting to tech leadership
03:00 – Early business challenges and learning to scale
06:00 – Balancing fieldwork with business needs
09:00 – Mastermind groups and pacing growth
11:00 – SOPs, video training, and avoiding silos
13:00 – Using video for sales and job clarity
15:00 – Transitioning from trades to software
18:00 – Why tech should be simple for field teams
22:00 – How LiveSwitch helps service businesses
26:00 – Virtual comfort advisors and faster sales
30:00 – QR codes, ServiceTitan integration, and field training
35:00 – Better than FaceTime: Why LiveSwitch is different
39:00 – Solving technician frustrations with simple workflows
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Disclaimer: Magic Clips can only be generated, edited, and exported by the show host.
Magic clips are short, shareable snippets of video for use on social media. Edit and/or download Magic Clips from your Riverside login.